Lead Creative
Oct. 2021 - Apr. 2022
As the Canadian cannabis industry continues to grow 3+ years after legalization, High Buds Club provides an opportunity for cannabis retail workers (budtenders) to test out free legal products and share their thoughts about them through an inclusive members-only app, Mighty Networks.
OBJECTIVES
With every new partnership, High Buds Club was dedicated in sharing their native brand messaging to members internally and externally. As the Lead Creative, I was in charge of crafting brand imagery through graphic design posts from pre-existing brand guidelines, as well as photography and short-form video content that were not already outlined. Due to the current advertising laws governing legal cannabis, incorporating cannabis companies' branding with High Buds Club's was one of the only ways to safely and effectively deliver brand messaging without overstepping legal boundaries.
In addition to High Buds Club campaigns, fostering a cannabis-centric culture within the community was top of the list. Daily Instagram posts were produced to keep High Buds Club on everybody's minds, as such, brainstorming ideas for each post was crucial, exploring educational topics such as terpene analysis, highlighting innovative new cannabis products and creating content related to current media trends.
Educational Content
Cannabis Brand Spotlight
User Generated Content
High Buds Club Partnership Campaigns
Cannabis Culture and Memes
TikToks and Instagram Reels - Short-Form Video Content
In a digital age when TikToks and Instagram Reels reign, short-form video content solidified High Buds Club as a cannabis brand to watch - literally. Trending videos and sounds shaped a different aspect of the brand, creating content in bite-sized formats while still relating itself to a new cannabis culture members are familiar with.
Photography
As the Lead Creative, photography was another tool to add in the arsenal of solidifying High Buds Club as a cannabis brand to watch.
Green Monké Campaign
Photography for Tweed Campaign
